What if everyone did it?

We humans consume our natural resources faster than the earth renews them. How much faster? In 2014, the world average Ecological Footprint was 1.5 Plant Equivalents, meaning we would need about 1.5 earths to meet our demands on our natural systems.

Taking it one step further, many of us consume much more than the average planet offender. Americans consume roughly 4 times the world average biocapacity per person.

Sobering, yes, but what can we do about it? We can start by asking ourselves a simple, but powerful question. Ray Anderson says it best in his book, Confessions of a Radical Industrialist:

There is a flawed view that treats the earth as though it were an infinite source of raw materials to feed our industrial system, stock our shelves, fill our houses, crowd our garages, and spill out into rental storage units or in landfills, waterways, oceans, and the air.

There is the flawed view that forgets to ask one simple question when assessing the environmental costs of a business decision: what if everyone did it?

What if everyone – all 7+ billion people – lived how I do?



Share or Save