You cannot overestimate the unimportance of practically everything. 

– John Maxwell

The internet is 99.9% noise.

It can be easy to get caught up thinking we need to be sifting through all the noise all the time.

In a time-starved world, we must ask ourselves: what is essential?

If you’re a learner, it’s easy to think everything is. You love learning, and you’re looking to become well-rounded.

That mindset can lead to making “an inch of progress in 1000 directions”, as Greg McKeown puts it.

The essentials are the few people or ideas that directly contribute to the mission.

But what is the mission?

That thing that you’ll look back on when you’re 5 years older (or when you’re 60) and wish you’d focused on instead of all the noise.


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