New Habits

At Plant Eaters’ Manifesto, we’re out to change how people eat. We want our readers to understand the act of feeding ourselves is really just a bunch of habits strung together. Some eating habits we learned from our parents (meat at the center of the plate?), some we learned in college (pizza at 2am?), some were taught to us by corporate marketers (better eat your Wheaties!), and some we just acquired over the years.

Habits are routines we do deliberately at first and then stop thinking about, often every day. The automatic nature of our habits can make us feel hopeless against them, but even our most-ingrained habits can be changed – we just need the tools to do so.

…just as a piece of land has to be prepared beforehand if it is to nourish the seed, so the mind of the pupil has to be prepared in its habits if it is to enjoy and dislike the right things. 


Each of our habits follows a simple formula. First, there is a cue – a trigger that tells your brain it’s time to go into autopilot and which habit to follow. Then, there’s the routine or behavior like eating. Finally, there is a reward, which helps your brain determine whether this cue + routine combination is worth remembering for the future.

Charles Duhigg, author of Power of Habit, recommends a simple framework for re-engineering our habits:

Identify the Routine

This is the behavior we want to change. e.g. that afternoon Mountain Dew at the office routine 

Experiment with Rewards

It’s our cravings that drive our routines, and most cravings are hard to detect. After the routine happens, write down your thoughts and feelings. Experiment by switching out certain details of the routine with the end goal of figuring out which craving is in the driver’s seat. e.g. try a coffee instead of Mountain Dew. If you’re still craving, it’s not the caffeine… try again. 

Isolate the Cue

What triggers the behavior? This is hard work – we’re always processing tons of information as our behaviors unfold. Which piece is the cue amid the noise? Is it stress? Time of day? Location? Emotional state? What were you doing just before the routine took place?

Have a Plan

Once we understand the different components of our habits, we need to begin making choices for ourselves again. By planning ahead, we can re-engineer our habits by having the right routines ready when the cue shows up. Just as our brains make it so easy for us to carry out a bad habit, the goal with planning is to put good routines on autopilot.



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